Logo Experimentation

Mock plans & layout for music magazine

From completing a mock up plan of my front cover, contents page and double page spread I have learnt about the basic ideas and themes that I want my music magazine to incorporate and display. This will allow me to have a starting point that is easy to pick up from when I actually start to make my magazine and will therefore allow me to get straight into becoming creative with my ideas as the bases for the planning stages will be complete.

Rate card for my magazine

Vinyl rate card

I have learnt that my magazine needs to appeal to a particular audience that would be interested in the topics that I have stated in my rate card. Also, by gathering together all of the information surrounding similar magazines such as 'NME' and 'Clash' I now have a strong idea of what my ideal target audience would want and look for in my music magazine.

2nd Draft Of Double Page Spread

The corrections I have done for my 1st draft of the double page spread interview have been shown in a bold, pink text so that I can clearly see what was altered.

Yasmin Glass is one of the biggest rising indie signing stars of the moment. She has been working her way to the top by playing gigs all over Europe for the last 2 years and has finally hit the big time, she is due to release her album ‘gypsy eyes’ in just two weeks time on November 18th. Not only is she making herself an impressive name in the music industry but she seems to be causing a storm on the fashion front too. Her signature red lipstick and tousled ‘sex hair’ (as her fans refer to it) have seen the likes of Marc Jacobs and Vivienne Westwood literally fighting over who’s brand she chooses to represent. There’s one thing for sure, this girl is not to be messed with. 

So, Yasmin you had your biggest gig to date last night, supporting The Smiths! How did it go?

It was so,so amazing! I got to perform alongside The Smiths, People would kill for that opportunity, I literally am the luckiest girl ever, like it’s only just sunk in..The SMITHS! 

Congrats! How have you been coping with your rise to fame? Any tips?

Uhh fame, I hate that term! It’s very nice of you to say so but I really don’t see it personally, I’m just happy doing what I’m doing. Some of us just get lucky! I’m never gonna be one of those mega bitch super stars who demand skinny no fat soy lattes with a sprinkling of anorexia and treat people like they’re dirt. That’s really not who I am at all.

Marc Jacobs and Vivienne Westwood seem to think you’re the hottest thing right now..

Oh god, you’ve made me blush now. I am so psyched that they love my style and I couldn’t wish for more than to make it in the music industry and the fashion world! Double whammy!

You have been nominated for one of Vogue’s fashion icon of the year awards, why don’t you talk us through your outfit today?

I still can’t believe I have even had the chance of being nominated! I spent my teenage years reading Vogue, wishing that one day I could appear on their pages alongside some of the most iconic people in the world. Cheesy right?! Anyway yea of course, I kind of just wanted to have a classic vibe today. My shirt is American Apparel, umm plain Topshop leggings, some Chelsea boots I picked up as a total bargain in a Camden Market and of course my red Chanel lipstick. I never ever leave the house without it.

Your classic style compliments the theme of your new album, Gypsy Eyes. How would you describe your inspirations and what message did you want to get across? 

Haha, I’m guessing that’s a nice way of asking me what on earth made me think of my album title? Well.. the answer is, even I’m not too sure! um I wanted something that sounded interesting, intriguing and something that hadn’t been done before. Eyes have always seemed mysterious to me and they can tell a lot about a person.

What about your genre of music?

If I really had to put it down to one genre, then it would have to be indie/alternative with a bit of electronic eclectic vibes thrown in but I can’t tell you how much I hate labels! For me, the moment society brands a musician as one predictable stereotypical genre, that’s where the magic of making music ends. It’s never good for musicians to go down that route of being labelled. They should be whoever they want to be.

Do you have any music artists that have influenced you?

I could sit here and come out with the general rubbish people do such as Pink Floyd and the Rolling Stones when really, they know nothing about their music at all. However, my inspirations are so diverse it’s crazy! David Bowie, M.I.A, Marina & the Diamonds, Sky Ferreira and MGMT just to name a few. I swear the list is constantly being added to, the amount of music icons out there is amazing when you think about it.

Where would you like to see yourself in 2 years time?

Professionally, I would love for things to continue in the amazing way that they are, seeing my career unfold before my eyes would be pretty awesome. In my personal life, I’m forever dreaming of waking up in an attic apartment with a cigarette and coffee, watching morning Brooklyn. I guess then I would be happy that my life is complete.

By having my first draft evaluated and then edited helped me to learn that even the smallest detail such as whether you have used a capital letter or paid attention to your punctuation massively affects your article. A real music magazine would never have any spelling or grammar mistakes because it would downgrade the look of the magazine and would mean that it's not professional. For these reasons, I have learnt to pay more attention to the smaller details and basic foundations of my article because if I do include an error in my magazine, then the idea of it looking professional and up to standard would be unattainable.

Outfit and look plans

1st Shoot: My first shoot will feature my cover star and will be used to obtain a final image for my front cover. The images will also feature throughout the double page interview.

2nd Shoot: My second shoot will still feature my cover star although she will be dressed in a contrasting outfit to portray aspects of her personality. These images will also be featured in the double page interview aswell as on the contents page.

3rd Shoot: My third shoot will be of a group of my friends that will be playing the part of an indie/alternative band and these images will feature on the contents page.

4th Shoot: My fourth and final shoot will be of my brother who will be playing the part of an indie singer and these photographs will also feature on the contents page.

Another aspect that my magazine could include is the idea of having a 'fashion box out' which would include a few extra photos situated in the box to the side of the second page. These images would also have the outfits and style of the artist as a main focal point as this would help me to achieve the ideal fashion/music genre.

I have learnt that by planning out each stage of what you would ideally want your cover star and featured artists to look like, you can then create a true idea of how you your artists will be presented and you can then see how you need to alter your ideas to allow them to fit into the style and theme of your magazine.

My own flat plan

Even though I will not be making a whole magazine, by laying out all of the possible ideas for a whole publication has helped me learn about all of the components that a magazine runs on as a whole.

Photo shoot planning

From this task, I learnt how I can organise shoots that each have original styling and various ideas so that they are not all the same. This allowed me to come up with ideas so that the magazine can flow.

Research Summary

1st Draft Of Double Page Spread

Yasmin Glass is one of the biggest rising indie signing stars of the moment. She has been working her way to the top by playing gigs all over Europe for the last 2 years and has finally hit the big time, due to release her album ‘gypsy eyes’ in just two weeks time on November 18th. Not only is she making herself an impressive name in the music industry but she seems to be causing a storm on the fashion front too. Her signature red lipstick and tousled ‘sex hair’ (as her fans refer to it) have seen the likes of Marc Jacobs and Vivienne Westwood literally fighting over who’s brand she chooses to represent. There’s one thing for sure, this girl is not to be messed with. 

So, Yasmin you had your biggest gig to date last night, supporting The Smiths! How did it go?

It was so,so amazing! I got to perform alongside the smiths, people would kill for that opportunity, I literally am the luckiest girl ever, like it’s only just sunk in..the SMITHS! 

Congrats! How have you been coping with your rise to fame? Any tips?

Uhh fame, I hate that term! It’s very nice of you to say so but I really don’t see it personally, I’m just happy doing what I’m doing. Some of us just get lucky! I’m never gonna be one of those mega bitch super stars who demand skinny no fat soy lattes with a sprinkling of anorexia and treat people like they’re dirt. That’s really not who I am at all.

Marc Jacobs and Vivienne Westwood seem to think you’re the hottest thing right now..

Oh god, you’ve made me blush now. I am so psyched that they love my style and I couldn’t wish for more than to make it in the music industry and the fashion world! Double whammy!

You have been nominated for one of Vogue’s fashion icon of the year awards, why don’t you talk us through your outfit today?

I still can’t believe I have even had the chance of being nominated! I spent my teenage years reading vogue, wishing that one day I could appear on their pages alongside some of the most iconic people in the world. Cheesy right?! Anyway yea of course, I kind of just wanted to have a classic vibe today. My shirt is american apparel, umm plain topshop leggings, some chelsea boots I picked up as a total bargain in a camden market and of course my red chanel lipstick. I never ever leave the house without it.

Your classic style compliments the theme of your new album, gypsy eyes. How would you describe your inspirations and what message did you want to get across? 

haha, I’m guessing that’s a nice way of asking me what on earth made me think of my album title? Well.. the answer is, even I’m not too sure! um I wanted something that sounded interesting, intriguing and something that hadn’t been done before. Eyes have always seemed mysterious to me and they can tell a lot about a person..

What about your genre of music?

If I really had to put it down to one genre, then it would have to be indie/alternative with a bit of electronic eclectic vibes thrown in but I can’t tell you how much I hate labels! For me, the moment society brands a musician as one predictable stereotypical genre, that’s where the magic of making music ends. It’s never good for musicians to go down that route of being labelled. They should be whoever they want to be.

Do you have any music artists that have influenced you?

I could sit here and come out with the general rubbish people do such as pink floyd and the rolling stones when really, they know nothing about their music at all. However, my inspirations are so diverse it’s crazy! David Bowie, M.I.A, Marina & the diamonds, Sky Ferreira and MGMT just to name a few.. I swear the list is constantly being added to, the amount of music icons out there is amazing when you think about it.

Where would you like to see yourself in 2 years time?

Professionally, I would love for things to continue in the amazing way that they are, seeing my career unfold before my eyes would be pretty awesome. In my personal life, I’m forever dreaming of waking up in an attic apartment with a cigarette and coffee, watching morning Brooklyn. I guess then I would be happy that my life is complete.

Typography

From this activity, I have learnt that the way in which your typography is presented throughout your whole magazine is vital in the way that you want your publication to be perceived. Choosing the right text for your genre and theme can be the difference between creating a successful, professional looking magazine and a magazine that just doesn't flow. For this reason, I have spent a lot of time researching into different texts, fonts, colours, sizes etc to make sure that my text really does fit in with my magazine.

Flat plan

My flat plan is based on the October 2012 issue of "Clash' magazine, here is an image of the front cover:

Clash magazine is a music publication that is primarily aimed at older teenagers and young adults. The influence of the target audience is portrayed in many different ways, mainly through the deliberate choice of adverts which are the main give away as to the age of readers that clash are aiming for. For example, there are a few adverts surrounding alcohol which show that the average age would usually be around 18+. Alongside these adverts, there are also quite a few fashion adverts such as Levi's. These adverts back up other prominant articles throughout the magazine that refer to fashion and the way in which fashion and music combine in the world of media.

From this, I have learnt that it is possible to create a successful and effective music/fashion magazine because there is space in the market for this idea as it's quite a new concept and could be viewed as being different which would persuade people to buy into this new concept. I have decided from this that I will make a music and fashion magazine combined together because it's also of more interest to me and therefore I feel that I could use more passion and determination to compose a magazine and fulfill the task to my full potential.

Video of 'Dragon's Den Task' and review of mood board

Notes on the dragon's den presentation.

1)  How did you come up with this idea? (use your research to help you) 

* I came up with my idea for my magazine through the many different methods of research I did into the music magazine industry. 

* I looked into genres of music magazine that I personally like and took note of themes and codes and conventions that  they were composed of.

* One good method of putting my ideas together was via my ‘surveymonkey’ because I got a thorough idea of what different people were looking for in my magazine. 

* Although I knew early on that I wanted to make a magazine with an original/indie rock persuasion, I looked into many different genres anyway so that I could be influenced by aspects from each and therefore hopefully allow mine to reach out to multiple audiences and become accepted in the music industry as a whole.

2)  Is there space in the market for this type of magazine?

* There are a few magazines in the industry that use the same theme and genre as my planned publication but I feel that there would be space for my personal magazine because although I will create an original/indie rock theme, I have taken inspiration from many different types of genre and will attempt to combine influences from each. This will hopefully create a different and effective style of magazine that will attract a lot of readers.

3) Who is going to be the target audience for your magazine? 

* The desired target audience for my magazine is aimed mainly at a youthful, teenage audience. This is because I feel like the genre suits this audience the most. 

* I also wanted to convey the idea of a ‘fresh’ and ‘trendy’ atmosphere and I felt that the best way to do this was through aiming my publication towards a youthful target group.

* Another factor was that  wanted to use my age to my advantage because I personally know what this particular age group is interested in and what appeals to them. This benefits me because through the eyes of someone of the age group that I’m aiming to please, I can hopefully generate a magazine that totally appeals to my audience.

4) Be prepared to speak about an audience so make sure you know who they will be.

5) Have ideas of the double page spread, contents and front page stories.

* I am going to do a double page of a fictional, up-coming artist of an indie rock genre. It’s going to be composed of an interview with the artist themselves about a number of topics such as how they had their ‘rise to fame’ and who they are and what they’re about. 

* I am going to take inspiration from magazines such as NME and Q and the relaxed style in which they are interviewed and presented.

Annotations of music magazines

My next task was to look at a real life example of a music magazine and dismantle essential parts of the publication in order to understand how all of the components work together. For this, I selected the latest issue of NME because I felt that it could be a prime role model and influence for my planned magazine and also, the fact that it's a brand new publication would suggest that it's very up to date according to what their target audience wants. This first photo shows my annotations about what I found effective and interesting on the cover page and contents page. My annotations, as you can see, go into a lot of detail about different codes and conventions.

This image shows the annotations of the contents page in more detail and the start of my annotations surrounding the double page interview with music legend John Lennon.

In this picture, you can see my extended notes and annotations into both sides of the interview. I focused on both pages separately because although they are presented together, they both contain varying factors that allow the two pages not to look the same and be about the same thing. So, they contain different components and compose varying mise-en-scenes yet they both work together as a diverse and varied article.

This is another head on shot of the interview which gives a brief idea of the amount of detail I went into my notes with.

From this exercise, I learnt that I am in fact strongly influenced by NMEs magazines as they embody the theme and styles that I would ideally like to incorporate into my magazine. This factor really helps me as it's almost like having an aspirational piece which I can try and replicate some aspects from. By writing notes alongside the cut outs and being able to pick apart essential elements from NME, it has aided me in seeing what really does make a magazine what it is and how it uses techniques such as persuasion to attract a larger area of audience.

Thinking of a concept for my music magazine

From this task, I have learnt that the basic concepts on which your magazine is based is vital in appealing to your ideal target audience and the way that your music magazine is perceived in the public eye. It has also given me a clearer idea of the routes I would have to go down of selecting the right oligopoly (for example) that would best suit my magazine.

Contents Page Evaluation

From doing this activity using Glogster, I have learnt a lot about the what specific aspects make a contents page. I particularly focused on the layout of the composition so that I could become influenced and use different techniques to compose my own contents page. The idea behind this was finding the balance between having a very simple layout and allowing it to become overcrowded. Overcrowding the contents page with too much information could set up a very unprofessional and cheap feel. This is obviously not the direction in which I'd like to take my publication as I'm aiming for a more established and sophisticated audience.

Representation of music magazines

Costume - She is wearing a very seductive and typically sexy outfit which connotes mystery and therefore creates interest in her as an artist. It could also be a stereotypical reference to the genre of music that she is famous for. The costume a coverstar models is essential in setting the tone of the feature about them, so for my magazine, I will think carefully about the kind of tone I would ideally like to have.

Hair and makeup - Her hair is slightly windswept and tousled which adds interest to her personality and causes her photo to fit into the codes and conventions of the cover. As for her makeup, a base of darker colours have been used which again, hints towards the idea of her being percieved as a mysterious and intriguing figure.

Pose - her casual pose allows her to come accross as being playful and almost entices potential readers to purchase the magazine.

Facial Expression - She is looking directly into the camera lens with an intense facial expression and this engages the readers. I will use techniques like this in my magazine to make readers feel as involved as possible and engaged within the publication.

Framing - A medium long shot (MLS) shot is used to show a large proportion of her body, which shows more of her costume and her stance rather than just focusing on her face.

Font - The font is actually quite a standard almost plain style. Although it works for this particular cover because it results in the image becoming the main focal point of the whole cover. 

Colours - The colour scheme is of a unisex orientation because of the use of typical ‘male’ colours such as blue becoming entwined with glamorous and typically more ‘female’ colours such as gold. I find that this is very effective as it expands the target audience even further.

REPRESENTATION OF THE MAGAZINE - The magazine represents a very modern and informal style of publication simply because of the way that all of the codes and conventions interact with eachother and allow the theme of the publication to flow and complete the desired style of having a magazine that appeals to younger people because of the trendiness aspect of it as a whole.

Costume - Lil Wayne is shown wearing casual clothes and this gives the idea that he has a very laid back personality. Also, it could be interpreted as conveying the idea that fame has not affected him which would then allow the audience to connect with him more and feel like they are infact part of his career. 

Hair - His hair appears to be styled in the same way as it always is so then this gives the impression that he might not be bothered about the whole idea of fame and this feeling would possibly make him out to be more normal like the readers of Vibe which would yet again engage the audience and promote a positive appearance for Lil Wayne.

Pose - His pose is not of a standard issue which immediately promotes originality throughout the publication and promotes a ‘fresh’, new, modern look for Vibe. The crouching position on the ‘throne’ could show a lack of respect for authority and then promotes a ‘badboy’ reputation and backs up the genre of music that Lil Wayne is made famous by.

Facial expression - Again, he is looking straight down the camera lens and engages with the potential buyers looking at the the cover on a magazine stand.

Framing - A medium long shot (MLS) is used to show the whole of his body language.

Fonts - There are lots of variations of the sizes and colours of the same font rather than using lots of different types of font.

Colours - The colours seem to have a ‘summery’ feeling about them simply because of the amount of different bright colours and shades of each.

REPRESENTATION OF THE MAGAZINE - This magazine cover is yet another example of  of a publication that is all about portraying a young and trendy visage for a younger audience. I feel that this is very effective as the target audience is a very affluent and easy to please so this technique of breaking the stereotypical idea of what a teenage magazine ‘should be’ appears to be a very popular choice amongst teenagers.

Hair - His hair represents the band’s personality and the style that they aim to create so the cover has a  continuing theme and ties in with the genre of the arctic monkeys.

Pose - The unconventional pose of not looking down the lens to the readers could usually be interpreted as non-professionalism but if you look deeper into the style and genre of the  band, them you will see why that original idea fits in really well with the theme of the arctic monkeys.

Fonts - The fonts that are used for things such as the titles and the puff words are quite plain and sophisticated, compared with the whole of the background which is composed of a messy handwriting style font. The handwriting is actually used to display some lyrics from a various selection of the bands songs and this give it a very personal feeling, almost as if it’s designed to make the readers feel that they were personally involved in the writing  and designing of their songs. I could use this technique whilst designing my music magazine because I find it to be very effective and also results in music magazines being viewed in a different, unusual way.

REPRESENTATION OF THE MAGAZINE - The way in which the magazine company has opted for such an unusual cover makes the company come accross as being confident in their own ideas and what they do which in turn, makes them look professional and established.

From this I have learnt that although elements such as eye contact are commonly viewed as being essential for a successful magazine, other, more individual and personal ways of presenting cover stars etc can be just as, if not slightly more effective.

Statistics from my 'surveymonkey'

Findings from my 'surveymonkey' on Prezi

As I said before, I found that the survey monkey was a very useful tool in teaching me how to appeal to my target audience and engage with them.

Focus Groups

For this task I asked 3 people from my own teenage age group their opinions on 3 different music magazine covers in order to see how different people respond to different genres and styles.

First up was 'Kerrang!' I asked my friend Grant questions such as 'does the cover appeal to you?', 'Is it effective and if so why is it effective?' and 'what aspects stand out for you personally?' 

These are his answers: 'I love Kerrang! Well, his face stands out and so does the cover as a whole. The band's name is clearly visible and well placed. I also guess the rest of the text is pretty well placed since it's mostly the same font and stays away from blocking the view of the main feature.'

 Next, I asked my friend Yasmin the same questions but referring to a totally different genre of music magazine. 

Here are her answers: 'Evidently all of the standard techniques used by successful magazines are present in this example but by having the main cover star shown as a tall contrast against the cityscape and buildings show her rise to success as a powerful female artist!'

Lastly, I asked my friend Izzy the same questions yet again but on the topic of yet another different style of music magazine.

Here are her answers: 'I like the cover as the big image of the artists face engages with the reader by letting them know straight away the main focus of the magazine issue. The cover is effective as the image of the artist stands out which grabs the audiences attention, and the text also stands out with the use of bold colours such as blue and pink. I think that the magazine cover works as a whole as it is informative, and also very eye catching!'

I learnt how it's not just all of the features that are important (such as the title) but it's also about how they work together and if they compliment each other because if they didn't, the mise-en-scene would not work as a whole and would cause the cover to not be very successful.

Audience research-Rate cards

Before completing this task, I never knew that institutions knew so much about their audiences! I think that it's clever in the way that they have obviously put some research methods in place to find out these details but they have seemingly done this discreetly so that they don't draw readers attention to the adverts and not the content of the magazine. A successful magazine needs a sensible and relatable balance between content and adverts.The stats show that approximately 74% of all readers are male, so advertisement directed towards males  would be very effective as it would attract a lot of attention but then again too much male orientated advertisements could possibly push female readers away. Therefore, I have learnt that the best option for NME would be to have a balanced gender advertisements because it would appeal to all readers that way. 

Survey Monkey

Create your free online surveys with SurveyMonkey, the world's leading questionnaire tool.

From this I learnt that my original ideas of the potential audience I was aiming to appeal to were quite accurate. This shows that I am working in the right direction in order to target a youthful audience of a teenage origin. I could also use different techniques such as selecting adverts intentionally and thinking over my choices critically to ensure that I am attracting just the right desired audience and readers.