Before completing this task, I never knew that institutions knew so much about their audiences! I think that it's clever in the way that they have obviously put some research methods in place to find out these details but they have seemingly done this discreetly so that they don't draw readers attention to the adverts and not the content of the magazine. A successful magazine needs a sensible and relatable balance between content and adverts.The stats show that approximately 74% of all readers are male, so advertisement directed towards males would be very effective as it would attract a lot of attention but then again too much male orientated advertisements could possibly push female readers away. Therefore, I have learnt that the best option for NME would be to have a balanced gender advertisements because it would appeal to all readers that way.
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