Tuesday 2 October 2012

Target Audience




NME magazine is primarily aimed at teenage readers because of the style of music it contains. This particular cover, however would probably also attract a sample of slightly older readers because of the age of the main cover star for this issue. 

The colour scheme as well as certain aspects such as the selected fonts hints at the fact that it is published as a unisex magazine, and of course, this would significantly broaden the target audience and allow more publications to be sold to a wide variety of readers.

Another factor that represents the style of NME is the formality of it. It seems to have a very informal feeling and this theme engages younger readers even further.


The abstract cover image of Lana Del Ray is almost alarming so it attracts attention towards the cover star and immediately allows the public to see how much of a big star they have featured on their cover. This of course then gives out the impression that Q is a very high end, established publication. This would then attract a more formal audience which is less likely to be of a teenage orientation. From this task, I have learnt that in order to appeal to my ideal target audience then I need to engage ideas that would be appropriate to a younger possibly teenage audience.

No comments:

Post a Comment