Tuesday 2 October 2012

Audience Research

I did some research into the different audiences of many different genres of magazine and found that no matter what age or style each publication is tailored to, there are certain techniques that are used to rope in readers and make them feel like they want to buy the magazine. Probably the most primary example of this is when magazines advertise 'freebies' as a complimentary 'gift' when you buy a certain magazine. From doing this research, I learnt that it would be a good idea to look into ways of initiating interest in my publication by persuading potential readers with promotional offers or such like.

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